Marla Hedlund first discovered C4DP through a Craiglist ad online. She had just moved to Marin after living in Honolulu and working as Vice President of Events and Promotions for Bank of Hawaii. After many years in corporate America, where she initiated several corporate philanthropy programs, she was ready for a change, and this job opportunity seemed perfect. It combined her lifelong passion for volunteering and philanthropy with her skill-set as an expert marketing, events, and sales professional. In October 2006, she began her tenure with C4DP, helping to launch a newly-formed department in fund development and community relations.
Over the last decade plus, she has been an instrumental leader in driving the department’s goals and initiatives. For 9 years in a row, she led her team to achieve their financial goals, with an increase of 10% year over year, as well as growing the May Luncheon to the successful and sustainable event it is today. She was part of the internal team who led the name change and rebrand from Marin Abused Women’s Services to Center for Domestic Peace, has led 2 website redesigns and launches, initiated C4DP’s social media presence and protocols, and continues to manage volunteer and donor events, large and small. She branded and helped to craft the “House that Love Built” campaign for both rounds of shelter upgrades, and works hand-inhand with multiple departments to maintain brand integrity and correct messaging on flyers, posters, brochures, this newsletter, and more – much, much more.
But most importantly, she is an interested and compassionate Development Officer, building deep relationships with C4DP donors and partners. She actively seeks out opportunities to meet and thank C4DP supporters, so if you have never met Marla and would like to, please call her to say hello! 415.526.2543.
“I absolutely love my job,” beams Marla. “Every day I get to come do something I care deeply about. With twin 9 year-old daughters, I want them to grow up in a world where they are valued and respected and can look forward to healthy and loving relationships. Working for C4DP, I am doing my small part to make this a reality.”